{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"But First, Principles!","title":"SE02E23 Everyone Says Focus, She Did the Opposite | Susan M. Jamieson","html":"","width":"100%","height":180,"duration":2999,"description":"Today’s Guest: Susan M. Jamieson of Bridget Beari Designs\nDon’t forget! Like – Comment – Subscribe\nGuest Links:\n[https://www.linkedin.com/in/jamiesonsusan/](https://www.linkedin.com/in/jamiesonsusan/)\nThis Episode:\nIn this conversation, Susan M. Jamieson, Founder & Principal at Bridget Beari Designs, shares her journey through the interior design industry, highlighting how intuition, creativity, and resilience shape entrepreneurial success. She discusses the importance of trusting your instincts, building strong client relationships, and navigating the realities of business challenges. Susan explores the balance between creativity and strategy, emphasizing leadership, team dynamics, and the value of hiring the right people.\nShe also dives into business diversification, why going beyond traditional advice can unlock new opportunities, and how her retail store complements her design work. Susan shares insights into color psychology, the growing role of AI in design, and why human touch remains irreplaceable. She reflects on the importance of service as a core driver of profitability and how personalization is shaping the future of interior design, especially in evolving spaces like rentals. She closes by emphasizing growth through experience, community involvement, and the ongoing evolution of both business and personal creativity.\nKey Takeaways\nTrust your instincts when executing your business vision\nDiversification can create new opportunities despite conventional advice\nBuilding a brand can be more valuable than personal branding\nStrong client relationships are built through trust and repeat business\nGiving back to the community is a vital part of business\nMistakes are inevitable but manageable with the right mindset\nCustomer service is essential for long-term success\nLeadership requires understanding multiple business functions\nHiring the right team is critical to growth\nBalance creativity with strategic thinking\nThe book is aimed at homeowners, especially...","thumbnail_url":"https://img.transistorcdn.com/1td8dNmsNQNq9c225exsZB0blzzI70DhNoYSzRiOs-A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85MDg0/NDIyZWVmMTcxNGUx/NmMyYmU1ZmQwZjJh/MjY2My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}