{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Zero Click Marketing","title":"Where Zero Click Marketing Happens","html":"","width":"100%","height":180,"duration":708,"description":"Once you understand the concept of Zero Click Marketing, the next question is obvious: Where should you actually be doing this?In this episode, I break down the four environments where Zero Click Marketing thrives — the places on the internet where influence happens before someone ever clicks a link. From social feeds to AI answers, these platforms reward content that delivers value natively. If you understand where ZCM happens, you can create content that builds trust, recognition, and demand — even when you can’t track the click.I also share three real-world examples of Zero Click Marketing in action, including a fascinating product launch from Seattle Ultrasonics that shows how a single piece of content can explain — and sell — an entirely new category.New here? Start with Episode 2: What Zero Click Marketing Actually Is.Timestamps:00:00 Intro and orientation01:00 Where ZCM generally works best01:30 The four environments where ZCM specifically works best05:25 The pattern of ZCM05:55 3 case studies of ZCM in the wild06:01 ZCM when you've created a totally new category07:56 ZCM in a highly-competitive space09:12 ZCM with a core idea and remixing across channels/formats10:33 Next week: Brendan Hufford tells his firsthand experience with ZCM!Learn more: zeroclickmarketing.coConnect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads","thumbnail_url":"https://img.transistorcdn.com/IthCXTjgV3K8leLwx_hDMGaZ1JtN3o6wJwDqsYx223g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}