{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Market Like a Fintech","title":"How to Make Your Fintech B2B Marketing Less Boring | Jeremiah Glodoveza, SVP Head of Marketing, Nium","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ce44bd00\"></iframe>","width":"100%","height":180,"duration":2456,"description":"In this episode, Araminta interviews Jeremiah Glodoveza, SVP Head of Marketing at Nium, on enhancing B2B marketing by leveraging techniques from the entertainment industry. They discuss focusing on core pain points and storytelling to engage audiences. Glodoveza shares insights from his experience in both tech and entertainment, including Zelle's true crime podcast on financial fraud. The episode also covers Nium's successful LinkedIn growth, brand differentiation strategies, and how technological advancements shape modern marketing roles.\n\nUseful links:\n\nFind Jeremiah Glodoveza on LinkedIn: https://www.linkedin.com/in/jglodoveza/\n\n\nNium’s website: https://www.nium.com/\n\n\nFind Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ \n\nMint Studios website: https://www.mintcopywritingstudios.com/\n\n\nFor show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast\n\n\nFintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack\n\n\n Our website: https://www.fintechmarketinghub.com/ \n\nOur podcast: https://www.fintechmarketinghub.com/podcast\n\n\nThis episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/\n\n\nKey topics discussed:\ngreat B2B marketing doesn't have to be boring\nfocus on the core pain points to grab attention\nthe importance of storytelling in marketing\nusing emotional connections and narratives\ninnovative sponsorship and event strategies\n\n\nTimestamps:\n\n00:00 Guest Introduction: Jeremiah Glodoveza\n\n01:13 Jeremiah's Background in Entertainment and Tech\n\n02:42 Podcast and Storytelling in FinTech\n\n05:46 Real-Life Examples of Effective Storytelling\n\n08:35 Creating Emotional Connections in Marketing\n\n13:55 Nium's LinkedIn Success Story\n\n18:05 Standing Out in the FinTech Industry\n\n21:07 Engaging the FinTech Community\n\n24:15 The Shift in Marketing Responsibilities\n\n29:11 Empathy and Cross-Functional Collaboration\n\n31:18 Harnessing Technology for Marketing\n\n37:06...","thumbnail_url":"https://img.transistorcdn.com/p4z9HdTvl2PMMe-z87LJ9JnNcyUwWc0fHDpHoKBtVlE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNzc1/ZTk1ZDc0NWEzMGRm/ZjJiZjYyOGU1YmQ4/ZTNjYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}