{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Is Anything Real?","title":"Founder Growth Without the Ads Crutch | Ep. 53 w/ Daniel Perumal + Nick Alter (ThriveSide) ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ce55b807\"></iframe>","width":"100%","height":180,"duration":1545,"description":"Daniel Perumal and Nick Alter (ThriveSide/Founders Best Friend) explain why paid ads don’t work like they used to...and what founders should do when they can’t “buy growth” anymore.  We unpack the post-iOS reality, shrinking trust, platform incentives, and ThriveSide’s founder maturity model for building sustainable growth without skipping steps.  You’ll hear when ads still help (micro-validation), why founders confuse spend with strategy, and the simple move most people avoid: build a list, start real conversations, and build community that referrals can run through.  Guests:Daniel Perumal: https://www.linkedin.com/in/daniel-perumal-882a1652/Nick Alter: https://www.linkedin.com/in/nicholasalter/ThriveSide: https://thriveside.com/Founders Best Friend: https://www.foundersbestfriend.com/Host: Adam W. BarneyTransition Leadership Foundation Call (20 min): https://calendly.com/adamwbarney/foundation-call-20min","thumbnail_url":"https://img.transistorcdn.com/Qn6TLpgWpRcPjyPIUKbjo4kO0hmw0xfZwNq28E-eqNw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jYTRk/YjIxZjYwNmEyOGI5/Nzc1ODRjNWM5NjQ3/MjE2NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}