{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Growth Heroes","title":"Ep75 HANX Condoms are Creating the Sexual Wellness Brand Your Mum Will Love","html":"","width":"100%","height":180,"duration":1707,"description":"Ever been embarrassed at the till buying condoms?! \nThis week, Fiona Fitz is joined by Farah Kabir and Sarah Welsh, the brilliant duo behind HANX, a scaling challenger brand in the sexual wellness category.\nFarah and Sarah turned an awkward personal experience into a market-leading company by spotting a glaring gap in the female-focused sexual health market. They've now built a brand that, although it started in condoms, has evolved to support women throughout all stages of their lives, addressing the various ways that women's bodies change and show up at different ages.\nThey're securing distribution in major retailers like Boots, Tesco, and Sainsbury's and are even making waves in the U.S. with Urban Outfitters.\nHANX is evolving beyond just being a condom brand—it's becoming a comprehensive women's health and wellness brand.\n\nSo why not see how it's done in a category that might be very different from the one you operate in?  \nNote: Sarah was moving between locations during the recording, so you might notice video and sound quality changes throughout the episode.\nBy the way, if you're listening to this on Spotify, you'll find a place where it says ASK A QUESTION.\nYou can ask Fiona a question, and she will be able to answer you. So, if you have any questions about this episode or anything you thought helpful, please let Fiona know!\nUseful links\nHANX website\nHANX LinkedIn\nFarah Kabir LinkedIn\nSarah Welsh LinkedIn\nIf this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review!\nYou won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.\nPlease don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to...","thumbnail_url":"https://img.transistorcdn.com/0ozOtqRzcBWmBZEqvRDok1E7iKs6EmkwTVPod03PH6o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YzI2/ODgyOTczYWUxZTg4/YmUxMzI3MzUxMGM5/NmExOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}