{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Mental Selling: The Sales Performance Podcast","title":"Ep 042 Applying Design Thinking to the Sales Process","html":"","width":"100%","height":180,"duration":2514,"description":"The design thinking process is an underutilized skill for salespeople. \n\nOur guest today on Mental Selling is Ashley Welch, an expert in the design thinking process and Co-Founder at Somersault Innovation, here to help users become more customer-centric throughout the sales process. \n\nDesign thinking for sales requires a ruthless focus on the end customer, keeping them at the center of the process from the very beginning. \n\nHear our conversation as we discuss:\n- The design thinking process in sales and becoming more customer-centric\n- Getting salespeople to be more curious and thinking about their customer’s customer\n- Meeting more complex deals and expanding buying committees with a more team-based selling approach\n- Storytelling and how salespeople can make stories come alive and be more relatable for customers\n\nMore information from today's episode:\nAshley's LinkedIn Profile: https://www.linkedin.com/in/awelch1/ \nSomersault Innovation website: https://www.somersaultinnovation.com/ \n\nRaise your Mental Selling acumen with us at Apple Podcasts, Spotify, on our website (https://www.integritysolutions.com/resources/mental-selling-sales-podcast/), or anywhere you get podcasts. FeedSpot has included us as one of the 30 best sales podcasts on the web. Please rate our show and leave a comment — we love your feedback!","thumbnail_url":"https://img.transistorcdn.com/wTmvIBGIIFBLd-87ghmJdY0pgprKsP8jtboZQggUaf8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNzQ5/ZDgzYmVjYzM1ZDli/ZTIzNTlkYzg1YTBi/ZTQ0Yy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}