{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Intermission","title":"Intermission E02: Bajaj Finance","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/cecd73db\"></iframe>","width":"100%","height":180,"duration":15905,"description":"Sell a Bajaj scooter, finance their EMIs. For years, that was the entire purpose of Bajaj Auto Finance. But consumers in India wanted much more. They outfitted their homes with new television sets, refrigerators, and washing machines. They wanted iPhones, hair transplants, fitness equipment and more.Lending for those hinted at a much larger opportunity. And the Bajaj group seized it. Bajaj Auto Finance became Bajaj Finance. A legacy auto-financing arm went on to create India’s consumer credit infrastructure, shaping how millions buy things. Today, Bajaj Finance manages a loan book of over Rs 5 lakh crore, serves more than 119 million customers, and is valued roughly Rs 6 lakh crore. It is twice as large as Bajaj Auto, the parent company it was spun out of.This is the story of how that happened. Tune in!Our team has built an interactive webpage for Bajaj Finance. It’s a research guide to this episode. It will be live on May 12th. The link will be updated here. Additional material: Saurabh Mukerjea’s analysis of Bajaj FinanceThe Harvard Business case study on Bajaj FinanceInside Bajaj Finance’s aggressive call-to-sell-loan strategy Credits for chapter images: Bajaj Finserv, Bajaj Group, Business Today/Bajaj Group, Fortune/Bajaj Group and Wikipedia.Credits: Hosts: Rohin Dharmakumar, Seetharaman GPodcast Producer: Vidhatri Rao Director: Vijay Subramaniam, Video Producer: Vishnu SSound Design and Technical Producer: Rajiv CNLead Researcher: Raghav BatraArt Direction: Kavipriya OGData Visualisation: Anuj DebnathProduction Agency: Nesara FilmsCreative Direction: Sunayana KashyapDoP: Subash KPMotion Graphics:⁠⁠ Karthik NVideo Editing team: Sarthak Pujar, Tejas Kulkarni, Jayesh SahuColourist: Akhil RajGraphic Design and Illustrations: Anusha SarahOn-Set Production: Chaitanya, Veeresh and teamAudio: ⁠⁠Murthy and teamSpot Edit: GirishSet Design: Saanvi, ThejaswiniPromotions: Pranav Pate, Aakash Raju, Adhavan RKWriter & Editor (Microsite): Brady NgProduct Design (Microsite):...","thumbnail_url":"https://img.transistorcdn.com/312E_cukJ8puu6Pr6uXjwlWTs9ovcatsItz7LDvG4ec/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNDJh/ZDIzYWIzYTFhNjNm/OTUxYjNjNTY3OGUw/ODAxMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}