{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Brian Buffini Show","title":"The Biggest Mistake People Make When Negotiating","html":"","width":"100%","height":180,"duration":3040,"description":"JOIN BRIAN AT THE TURN 2027\n \nJoin Brian Buffini and the Buffini & Company team for two days of coaching, business strategies, and inspiration designed to help you take your business to the next level.\n \nLearn more:   \nThe Turn - One room. Two days. Four cities.\n \nGROW YOUR BUSINESS BY REFERRAL\n \nReady to build a business powered by relationships, referrals, and a proven system? Discover how Buffini & Company coaching can help you reach your goals.\n \nSchedule a FREE Business Consultation: \nThe Brian Buffini Show | Business, Personal Growth & Success\n \n━━━━━━━━━━━━━━━━━━━━━━━\n \nWant to become a better negotiator? Brian Buffini shares the proven strategies that helped him negotiate thousands of deals and become the agent his clients wanted to refer.\n \nThe biggest mistake people make when negotiating isn't always about money. It's becoming emotionally attached, losing patience, or forgetting what matters most to the people involved.\n \nIn this episode of The Brian Buffini Show, Brian explains why great negotiation is a skill anyone can develop, how to recognize when it's time to walk away, and why getting the best deal doesn't always mean you've won.\n \nDrawing on decades of real estate experience, Brian shares lessons from his mentor, the negotiating techniques he's studied throughout his career, and unforgettable stories about the emotional side of buying and selling a home.\n \nYou'll learn:\n \nWhy being willing to walk away creates negotiating power  \nHow to stay professional when emotions run high  \nWhy patience and silence can work in your favor  \nHow to understand what buyers and sellers really value  \nWhy winning a deal can still cost you a client  \nHow to communicate your value and earn more referrals\n \nBrian and Ethan Beute also explore a remarkable negotiation involving a seller who accepted $8,000 less for his home, and the lesson every business professional can learn from it.\n \nWhether you're a real estate agent, business owner, or someone who wants to...","thumbnail_url":"https://img.transistorcdn.com/m5B0llY7ekKl53h28ktmmn2AabixuxyNYwYpc36cdZ8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNDI0/ZjA3NmExYzllMTNi/OTU4YzY3NzIwNGM0/ODU2Ni5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}