{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Own Your Impact","title":"#74: The Spark Lives on Stage: Tricia Rose Burt's Resonant Orator Story","html":"","width":"100%","height":180,"duration":2396,"description":"If something isn't working in your thought leadership, the explanation most people reach for is effort. They assume they need to try harder, show up more consistently, or commit more fully to the format someone told them would work. What they rarely consider is that the format itself might be the problem.\nTricia Rose Burt is an award-winning storyteller who spent years on stages with The Moth, trained storytelling for corporations and private equity firms, and hosts the podcast No Time to Be Timid. She also spent years writing a memoir that never got picked up. A publisher told her, after all of that work, that the spark she had on stage didn't show up on the page. She kept pushing because people kept telling her a book was the right next move. What nobody named was that Tricia is a Resonant Orator with a primary archetype score of 77%, one of the highest scores I have seen in this assessment, and that asking her to channel her stories through a keyboard instead of her voice was a wiring problem dressed up as a discipline problem.\nThis conversation is the first in a series of client interviews I'll be weaving into the show, and I wanted to start here because Tricia's story illustrates something I see over and over again: talent and format mismatch. When we worked through the archetype assessment together, something shifted for her. Not because she suddenly had new information about storytelling, but because she finally had language for why the memoir never landed. The format was wrong. And once that clicked, the archetype became a daily decision filter: how she designed her website, what containers energize her versus drain her, whether she leans toward group facilitation or one-on-one coaching. This is what becomes possible when you stop working against the way you are built and start working with it.\nIMPACT POINTS FROM THIS EPISODE:\n⚡ The way you start does not have to match the way you finish. — For Tricia, writing a memoir felt excruciating because she was...","thumbnail_url":"https://img.transistorcdn.com/SuaTMrpDv3ElcaZUKJp722xS29USHZM_QOCShiJjgJ8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYTIz/NGI5ODJiOTQ4MDk2/NjYwNGU4NzkwNTAx/MTgxOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}