{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Profits on Purpose","title":"Your Pricing Strategy Is Costing You More Than Your Ads | IntelliGems | Andrew Marconi","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/cf5609da\"></iframe>","width":"100%","height":180,"duration":2669,"description":"How Does Your Brand Stack Up? Download our FREE eCommerce Hidden Profit Audit Template here:https://www.futurereadycfo.com/hidden-profit-audit-free-templateMost eCommerce founders set a price once and never touch it again. Meanwhile, they're running thousands of ad tests, tweaking landing pages, and obsessing over conversion rate — without ever questioning whether their price is actually right.In this episode, Nate sits down with Drew Marconi, co-founder of IntelliGems, who spent years building dynamic pricing systems at McKinsey and Via before bringing that same analytical rigour to eCommerce. Drew breaks down why pricing is so emotionally sticky for founders, what cost-plus pricing gets wrong, how to think about profit per visitor as your north star metric, and where most brands should start when it comes to A/B testing their offers,prices, and shipping thresholds.If you've been running your store on gut feel and haven't touched your prices in years, this conversation will change how you think about it.Connect with Drew:Website: intelligems.ioLinkedIn: https://www.linkedin.com/in/andrewmarconiResources:• Use code CFO10 for a discount on IntelliGems• Free eCommerce Hidden Profit Audit Template: futurereadycfo.com/hidden-profit-audit-free-templateI hope you enjoyed this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Nate and the Profits on Purpose podcast teamConnect with Nathan Littlewood on LinkedIn: https://www.linkedin.com/in/nathanlittlewood/Visit the Future Ready CFO website here: https://www.futurereadycfo.com/Join the Future Ready Newsletter here: https://www.futurereadycfo.com/newsletterListen to Profits on Purpose on these podcast platforms: Spotify: https://open.spotify.com/show/1h3U1cG0zhaSwqa8f2UFXIApple Podcasts: https://podcasts.apple.com/us/podcast/profits-on-purpose/id1826982087Amazon Podcasts: https://podcasts.apple.com/us/podcast/profits-on-purpose/id1826982087#profitsonpurpose #nathanlittlewood...","thumbnail_url":"https://img.transistorcdn.com/_cxG7RO1ZcnYwGXI1jP4ZK-pmU86wobwOhFfT9k5yjU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYTEz/MDg5MzFhZjJlMzkw/MDkxNDRlYzkyNWQx/ZGIzYi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}