{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Why Marketing Should Run Sales (+ How to Do It)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/cf580630\"></iframe>","width":"100%","height":180,"duration":2592,"description":"Kyle Lacy is the CMO of Lessonly, where, unsurprisingly, he leads a team of marketers. \nHere’s a more surprising bit: he also looks after a group of outbound sales reps. In our conversation today, we talk about that and expand on Kyle’s firmly held belief that marketing should run sales. We discuss what that means for you and your company and how to make it happen.\n\nTopics covered:\nThe difference between sales and marketing \nKnowing when leads have come from marketing activities\nStart with a fully optimized website\nFully utilising both inbound and outbound marketing\nHow to feed the sales team\nThe number one method for optimizing a website\nWhy you should be talking to customers \nHiring the right people for the right jobs\nIncreasing the volume when it comes to brand\nResources mentioned:\nSalesforce\nExact Target\nLessonly \nLighthouse\nDrift\nOpenView Ventures\nLinkedin","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}