{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"This Meeting Could've Been a Podcast","title":"Josh wants to redesign the website","html":"","width":"100%","height":180,"duration":1333,"description":"Josh happily announces he’s redesigning the website. Jess smiles and nods while she internally screams in marketer.\nBut Jess spots an opportunity. Maybe we don’t need a whole new website. But the messaging and a few key visuals? They might just need a little work. \nHear how Jess steered Josh away from climbing a mountain of redesign and dev work and toward small messaging and visual tweaks that do a whole lot of heavy lifting.  \nGet to the good stuff:\n[00:00] Josh shows off a brand new website design just before a new product launch – surprise, Jess!\n[01:07] Vector’s website origin story (before the ghosts took over)\n[06:02] Jess compliments Josh’s original messaging. Then shares why she changed it.\n[07:51] Sit back marketers, and let us say nice things about you.\n[8:27] Shameless plug: The product launch that kicked off Josh’s idea to revamp the website.\n[10:58] Jess explains why she changed the headline from “grow your MQLs” to “turn intent into pipeline.”\n[14:08] Why we used graphics to show off the product (and the ghost mascot, of course).\n[16:53] Josh explains the reasoning behind his urge to redesign the website, and how the team hit a healthy middle ground.\nThis Meeting Could’ve Been a Podcast is a Vector production.\nFilmed at the Sweet Fish Creator House in Orlando, FL.\nEditing by Handy Man Edit.\nMusic by Peter McIsaac Music.","thumbnail_url":"https://img.transistorcdn.com/nANzXJDcDnwX9OR5nzo8zqG5w2ETTdTJ8zTsMRh1U2Y/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMGFl/Y2YxMzUzNjhkZWMx/MjUxZWYwNzMxNGE1/YTQxNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}