{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Optimize Your Website for Conversions Without Sacrificing SEO or Speed","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/cf73a506\"></iframe>","width":"100%","height":180,"duration":3503,"description":"You want your website to rank high on Google, right?  You’re in a constant battle to bring in organic traffic and provide a phenomenal user experience.\nIt might even feel like you have to abandon a beautiful design in order to improve your website for higher conversions or search engine results.\nIn episode 71, I teamed up with SEO and conversion expert Nick Eubanks to bust these familiar myths. Nick shares his knowledge on how to use SEO techniques to design a conversion-focused website.\nTopics covered:\nThe first step toward designing a conversion-optimized website\nWhy you need to understand how your potential customers talk for SEO\nWhat questions to ask to find the terminology your customers use\nHow voice search will drive the future of SEO\nThe step by step process Nick uses for completing keyword research\nHow to target keywords for different points in the customer journey\nThe reason why SEO is really about understanding your customer\nHow to transform keyword data into a website that converts\nWhy website design must come after your content is written\nThe importance of mobile when it comes to website design\n\nResources mentioned:\nHow to Use Emotional Targeting to Acquire Happier Customers\nFrom the Future\nKeyword Keg\nAhrefs: Competitor Research Tools & SEO Backlink Checker\nSEMrush\nHow To Do Keyword Research in 2018 For SEO - ImFromTheFuture.com\nJR Oaks on Twitter\nRyte: Simplify your digital marketing toolset\nBusiness Casual Copywriting with Joel Klettke\n3 Steps to Write Copy That Converts with Joanna Wiebe\nTraffic Think Tank\nMatthew Barby\nBacklinko: SEO Training and Link Building Strategies\nWebris: The Complete Guide to Blog SEO","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}