{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Start With A Win","title":"Franchise Marketing with Madeleine Zook","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/cfc80f8a\"></iframe>","width":"100%","height":180,"duration":1665,"description":"Marketing is incredibly important in business and franchising.  Madeleine Zook dives deep in to how franchises market, key points on customer experience, and other fun franchise conversations on this episode of Start With a Win.  Madeleine Zook is a multi-unit, multi-brand franchisee, former franchisor, and current marketing supplier. She's the host of the award-winning franchise podcast, The Art of Franchise Marketing, and has landed coverage in Forbes, Entrepreneur, Fortune, and INC. She is also the founder of a 501(c)3 nonprofit called Together She Can, which strives to help homeless communities with hygiene care. Main Topics02:36 Give Back to your Community/Charities 05:38 Biggest Challenge in Home Service Franchisees07:32 Three components of business08:24 What do people want, a paycheck, NO!13:00 Number #1 thing people want15:00 Is good enough, ok?17:39 Need a wow factor, an unexpected gift, a gesture!19:44 The BIG AH HA moment21:00 Lead generation success today23:50 How many times does a customer need to see your ad before they say YES? Connect with Madeleine Zook:www.togethershecan.orgwww.linkedin.com/in/mpark141/https://podcasts.apple.com/us/podcast/the-art-of-franchise-marketing/id1651430743www.netsertive.com Connect with Adam: http://www.startwithawin.comhttps://www.facebook.com/AdamContosCEO https://www.linkedin.com/in/adamcontos/ https://www.instagram.com/adamcontosceo/ https://www.youtube.com/@LeadershipFactoryhttp://twitter.com/AdamContosCEO  Listen, rate, and subscribe!Apple PodcastsSpotifyGoogle Podcasts","thumbnail_url":"https://img.transistorcdn.com/OMzPwGP6jH8I3BUU7fck9Qy7po10lIRYWp8LYOkjBVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI4NS8xNzA5NzU4/MjMzLWFydHdvcmsu/anBn.webp","thumbnail_width":300,"thumbnail_height":300}