{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"B2B SaaS Marketing Snacks","title":"79- Why you shouldn't hire a marketing agency","html":"","width":"100%","height":180,"duration":1409,"description":"Hiring a marketing agency could be your next logical step for growth—but it can also be a costly mistake. The wrong agency can drain your budget, delay real solutions, and create more problems than it solves.\nIn Episode 79 of B2B SaaS Marketing Snacks, Brian Graf and Stijn Hendrikse break down:\nWhen hiring a marketing agency makes sense—and when it doesn’t\nWhy early-stage SaaS companies often struggle with agencies\nHow to tell if your company is ready for external marketing help\nThe two types of agency partnerships (results vs. expertise) and how to pick the right one\nIf you’re thinking about hiring a marketing agency, this episode will help you make a strategic, informed decision. You’ll have a clear framework for deciding if, when, and how to work with an agency—so you can scale smarter, without wasting time or money.\nB2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:\nStijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of Kalungi\nBrian Graf: CEO of Kalungi\nB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!\nThe best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.\nResources shared in this episode:\nMeasuring the ROI of Your SaaS Marketing Agency\nMarketing-as-a-Service Agency: What It Is and Why It Works\nTips for Choosing the Right Outsourced SaaS Marketing Agency\nScaling SaaS: When to Hire a Specialized Marketing Agency\nThe Secret to Series A SaaS Success: The Right Marketing Agency\nT2D3 CMO Masterclass\nSubmit and vote on our podcast topics\n\nABOUT B2B SAAS MARKETING SNACKS...","thumbnail_url":"https://img.transistorcdn.com/eXVFQab6SDTTyj-qv_JQIcgGfZWZr6evrBtV_FKrHdU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MmEx/YTMwNjNhZGU4NzI2/MzMyMzVmYzJkNTc5/YTRkNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}