{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 290: How To Position Content","html":"","width":"100%","height":180,"duration":1801,"description":"Consistent publishing can feel like a chore. Lemme show you how I position my shows to attract future buyers.   WASSUP? Check out my NEW background!   *SPOILER ALERT* … it’s for my new show!    ONE FUNNEL AWAY STORIES #THE BEGINNING   Today, I wanna share with you WHY I believe it makes sense for me to create another show... (or *ahem* #3) 😉    My friend, welcome back, I'm excited for you to be here.    Six weeks ago, (or something like that), I was at Russell Brunson's Inner Circle, and I was thinking to myself, \"What can I teach that would be valuable for the room?\"    For a while, I’ve had this theory about why ClickFunnels exploded.    So I just wanna do a quick and dirty on this to teach you my theory, and then I want you to see why it makes sense for me to create another show.   Now, I understand that One Funnel Away is 100% a trademark of ClickFunnels.    I had to do some fancy footwork and work with them in order to be able to use their logo on my show.    You cannot just go out and just create stuff with other people's intellectual property.    That's NOT what I'm telling you at all.  HERE’S MY THEORY   We all read these books like:    Expert Secrets   Play Bigger    Blue Ocean Strategy   ... and all these books teach that there’s a red ocean and that your entire goal is to create a blue ocean.    So, if that's true...    What is ClickFunnel's red ocean?    If ClickFunnels is a new opportunity, what was the old opportunity?    That was the question that's been on my mind for a while!   So  I started asking…   If ClickFunnels is the red or the blue ocean, what was ClickFunnels’ red ocean?    What is the market that ClickFunnels was born out of?    I started thinking back to the stories that I had heard Russell tell, and I was like:    \"Oh, my gosh, the market, the ocean that ClickFunnels was born out of was the website market.\"    And if you are like, \"I don't know about that.\"    Go back and listen to the Funnel Hacks Webinars…   These are...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}