{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The MAFFEO DRINKS Podcast","title":"The World’s Best-Selling Limoncello Didn’t Happen By Chance | Micaela Pallini | Pallini | Ep. 131","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d0055189\"></iframe>","width":"100%","height":180,"duration":2851,"description":"Chris Maffeo is welcoming Micaela Pallini, the fifth-generation CEO of Pallini and the chemist behind its premium Limoncello di Amalfi.\nHow does a 150-year-old family company keep reinventing itself without ever betting the business?\nWhy did the world's best-selling Limoncello go export first and reach Italy only through duty free?\nHow do you brand a category where half of it is still sold unbranded?\nAnd what does it really take to be ready when a trend finally arrives?\nFind all episodes featuring Micaela Pallini at themaffeodrinkspodcast.com.\nTimestamps:\n00:00 Rome Neighbors Meet\n00:26 150 Years of Pallini\n01:42 From Anise to Exports\n05:05 Healthy Family Growth\n12:08 Betting on Limoncello\n13:37 Amalfi Recipe Secrets\n18:23 Rome Duty Free Breakthrough\n24:27 Spritz Boom After Covid\n27:21 Branding in Unbranded Bars\n29:11 Zero Proof Limonzero\n34:07 Chemistry Behind the Blend\n40:04 Taking Over as CEO\n44:57 Legacy and Final Thoughts","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}