{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"B2B Show with Ugi","title":"Moving the ‘AHA’ moment from product to website | Natalie Marcotullio","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d00b2b65\"></iframe>","width":"100%","height":180,"duration":2494,"description":"Natalie Marcotullio (Head of Marketing at Navattic) believes most B2B SaaS companies are blending into a sea of sameness-and that’s killing their growth. In this episode, we talk about how to truly stand out in a saturated market, why interactive demos are becoming a secret weapon for conversions, and how customer-led communities will shape the future of B2B marketing.------------------------------------------------------------B2B Vault - Get better at B2B marketing and learn from the best B2B experts -> https://www.theb2bvault.com/ContentMonk - content marketing agency that makes B2B brands stand out, become category leaders, and drive SQLs -> https://www.contentmonk.io/","thumbnail_url":"https://img.transistorcdn.com/gHgXwReHTwcSMOOuy1I5tB2fDfVZNiJphfkdJduduvM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YmE5/NTkxZmQ5Yzk2YjJj/ZmRmZTkyZWQwMTc1/ZmRlOC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}