{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"BFCM Prep Week #3: What Does BFCM Look Like If You Don’t Believe In Discounts? #279","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d044bb22\"></iframe>","width":"100%","height":180,"duration":754,"description":"What does BFCM look like if you don’t believe in discounts? Ask Sean McGinnis, CMO of Kuru Footwear. They don’t discount during BFCM, or ever. He’s even gone as far as removing the coupon code box at checkout. And of all the people Ben has talked to about Black Friday plans, this is by far the most relaxed conversation.","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}