{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Gathered Here","title":"Why Your Venue Isn't Converting More Inquiries Into Bookings","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d06324f4\"></iframe>","width":"100%","height":180,"duration":3014,"description":"In this week’s Gathered Here Episode, Dana Kadwell sits down with Shannon Tarrant, wedding sales strategist and owner of Wedding Venue Map, to unpack why venues lose potential bookings and how to identify where their sales funnel is falling short.\nShannon shares the four metrics every venue should track: inquiries, two-way conversations, tours, and bookings. She explains how to use that data to pinpoint conversion gaps, why trust is often the missing piece between an inquiry and a tour, and how inconsistent follow-up, confusing packages, and misaligned marketing can cost you the sale.\nThe conversation explores how to tailor tours to each couple, create urgency without resorting to high-pressure tactics, and know when it's time to stop investing in more marketing and start improving the sales process you already have.\nIf you're ready to stop guessing, make smarter decisions, and turn more inquiries into booked weddings, this episode is for you.\n\nThank you to our amazing sponsors!\n\nAisle Planner\nWedding Pro\nBrite Biz\nLead Lock\nReleventful\nEvent Guard\nVenueX AI\n\nInterested in learning more about The Venue Masterclass?\n\nJoin us February 21-24 in Tampa, Florida. Learn more here: https://www.thevenuemasterclass.com\nFollow my new ventures:\n\nhttps://mcalisterleftwich.com/\nhttps://thegrahammill.com/","thumbnail_url":"https://img.transistorcdn.com/BAETwWDbYm9a5iwT22Sr5sILNzNamiuGUSsFQmbdUes/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNDkw/ZmY2M2RmN2M5ZTA2/NTkxNDJhN2YwNDE5/YWUwMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}