{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Work Less, Earn More","title":"Ep 340: Why Hiring an Assistant DIDN'T WORK (But Hiring an OBM Did) with Sarah Noked","html":"","width":"100%","height":180,"duration":2389,"description":"Most people hire help too early, delegate the wrong things, and wonder why they're somehow busier than before. I've made every one of those mistakes - so this episode is the conversation I wish I'd heard back when I was hiring my first team members.\nThis one's a little different. My friend Sarah Noked, founder of OBM School, had me on her OBM Show to talk about the client side of a long-term OBM relationship: what actually happens after the honeymoon phase, after the first launch together, after you've handed over real ownership. I've worked with my online business manager, Cortni, for almost eight years now, and I loved the conversation so much I wanted to bring it here to Work Less, Earn More.\nWe get into when you're truly ready to hire an OBM (hint: it's not a revenue number), the difference between hiring help and hiring leadership, and why more time won't save you if nothing in your business is working yet.\nIn this episode, I cover:\nThe real difference between hiring a VA and hiring an OBM\nThe one sign you're actually ready to hire (it's not a revenue number)\nWhy more help won't save a business that isn't working yet\nWhat made me pass on the cheaper candidate and never regret it\nHow trust really gets built with an operational leader\nThe work you should never hand off, no matter how busy you are\n\nResources:\nGet matched with an accredited OBM: https://www.obmschool.com/matchmaking/\nBecome an accredited OBM: https://www.obmschool.com/gillian-perkins/\nFind out more about Sarah: https://www.sarahnoked.com\n\nWork with Gillian Perkins:\nGet your online biz started with Startup Society: https://startupsociety.com\nThe 100K Method - my free limited podcast series on building an automated sales funnel: https://www.gillianperkins.com/100k-method-signup\nLearn more about Gillian: https://gillianperkins.com\nInstagram: @GillianZPerkins","thumbnail_url":"https://img.transistorcdn.com/jSVFNaMVaq2xN_XXMdPWb2thI2IwCmxWI1ny0RZrwGE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5MjUwLzE3MDY2/NDcyMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}