{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Conversational Copy: How to Make Your Marketing 10x More Authentic","html":"","width":"100%","height":180,"duration":3319,"description":"Does selling ever make you feel gross?\nIn today's episode, you'll learn how to market and write about your products without the sleaze and hype.\nNick Usborne has been working as a copywriter and coach for over 35 years. He joins the podcast to chat about conversational copy, and how to sell without compromising your reputation or the integrity of your personal brands.\nTopics covered:\nHow to recognize hype and high-pressure trickery in online marketing\nWhy conversational copy makes customers feel more comfortable\nHow children can be more persuasive than the best advertisers in the world\nThe simple test to determine if your sales copy is conversational or not\nWhy most of us are terrible at having conversations with each other\nThe secret to writing your first draft of copy (and getting past the blank page)\nHow to balance everyday language and the structure of your sales message\nWhy the little voice in your head will always give you the feedback you need\nResources mentioned:\n3 Steps to Write Copy That Converts with Joanna Wiebe\nMarketing Psychology: 5 Little Known Facts About Consumer Behavior in Advertising\nConversational Intelligence by Judith E. Glaser\nNever Split the Difference by Chris Voss\nUnconscious Branding by Douglas Van Praet\nconversationalcopywriting.com/everyone\nnick@conversationalcopywriting.com\nMarketing vs. Communications: The Surprising Difference\nHow to Influence Buying Decisions Without Being Shady\nHow to Convince People to Buy (Without Being Pushy)","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}