{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Accounting Podcast","title":"Matt Paff on how Xero & Intuit are coming for the mid-market and that the future of accounting technology is platforms","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d0cabbd0\"></iframe>","width":"100%","height":180,"duration":2121,"description":"Matt Paff joins the podcast to discuss what he means by his article \"Hey Mid-Market, Xero and Intuit are coming!\" on Digital First. We learn about the vary definitions of the term \"mid-market\" between the United States and Australia, why mid-market vendors need to wake up and start innovating fast, and how Matt's background in mid-market software gives him insight into the future of software and the accounting profession.","thumbnail_url":"https://img.transistorcdn.com/BBmKVcKOQ6x_m3yMMvg6kZR2Y9d_FKTdVd0Ofv-4fhw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMxNzMvMTY4OTYx/NzY3MS1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}