{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"2X eCommerce Podcast","title":"EP 74: EVELO Sell Innovative Electric Bikes Direct to Consumer (D2C) w/ Boris Mordkovich","html":"","width":"100%","height":180,"duration":3430,"description":"As you are aware - I LOVE the concept of selling direct to\nconsumer and owning a brand in general as against selling a range\nof other manufacturers’ brands.\nI especially LOVE direct to consumer product businesses when\nthey go against the grain to disrupt an entire industry.\nmy guest on today’s show has done exactly that with his\nelectric bike company he co-founded with his brother called\nEVELO.\nit is a customer-obsessed at the same time innovative electric\nbike company\n \nOn this episode, Boris shares\n\nhow his company recently raised $750,000 from actual investors\non seedinvest.com and not kickstarter or indiegogo\ntheir sales funnel\nwhy content marketing is synonymous to education (especially\nfor high ticket products)\nhow they use their customers as affiliates in a clever\n‘ambassador referral program’ they developed\nand his view on why direct to consumer businesses should be 50%\ninnovation and 50% customer experience\n\nRead the show notes for this episode\non http://2xecommerce.com/podcast/ep74/ \n\n \nMessage from Our Sponsors:\nThis episode is brought to you by Salsify.\nAs an online retailer or supplier, you are well aware that\nACCURATE PRODUCT CONTENT drives more sales...\nHowever, as your store starts to scale the harsh reality is that\nmaintaining product description content becomes more and more of a\nchallenge to ecommerce teams.\nEnter Salsify...\nSalsify is a SaaS based product content management platform built\nspecifically for online retailers and brand owners.\nI recently took Salsify on a test drive and here are the glaring\nadvantages etailers stand to gain:\n\n- Your entire product catalog can be accessed by any department in\na centralised hub,\n- There’s a workflow setup that ensures no fields go amiss when\nproduct data is published to multiple channels such as Amazon, your\nGoogle Merchant account or just directly to your ecommerce\nstore\n- Salsify tells you when it spots missing critical fields across\nyour product catalog\n\nIt is really a modern, flexible and robust...","thumbnail_url":"https://img.transistorcdn.com/6rfU37IUp0-QWXYKPd34Jy_W0ArNIQ3hAOszLOacSoM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIwMTI5LzE2ODY5/NDE4MzgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}