{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"Why B2B E-commerce Needs Friction with Aaron Sheehan from Oro Commerce","html":"","width":"100%","height":180,"duration":2919,"description":"In this episode of Talk Commerce, Brent Peterson interviews Aaron Sheehan, Head of Product Marketing and Strategic Alliances at Oro Commerce. They discuss the origins of Oro Commerce, its focus on B2B e-commerce, the importance of no-code solutions, and the evolving role of AI in the industry. The conversation also touches on the significance of sales reps in the e-commerce landscape, buyer intent in B2B transactions, and the impact of Hyva on the Magento ecosystem. Aaron emphasizes the need for businesses to adapt to changing buyer expectations and the importance of owning data and code in e-commerce platforms.\n\nTakeaways\n\nOro Commerce was founded by the original Magento team to serve the B2B community.\nB2B commerce has unique challenges that differ from B2C, including longer sales processes and approval workflows.\nNo-code solutions empower business users to make changes without relying on developers.\nAI can enhance the buying process but trust is crucial in B2B transactions.\nSales reps play a vital role in B2B e-commerce, providing trust and support to buyers.\nBuyer intent is critical in B2B, as many orders start with online searches.\nHyva has revitalized the Magento ecosystem, providing modern solutions for merchants.\nOwning your data and code is essential for long-term success in e-commerce.\nE-commerce platforms must adapt to provide a seamless experience for buyers.\nThe future of commerce may involve agentic buying agents, but human interaction remains important.\n\nChapters\n\n00:00\nIntroduction to Oro Commerce and Its Origins\n06:53\nThe Importance of No-Code Solutions\n12:13\nIntroduction to Case Studies as a Sales Tool\n48:19\nTC - Outtro All AV version 1.mp4","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}