{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The WP Minute ","title":"WordPress Media Corps","html":"","width":"100%","height":180,"duration":654,"description":"WordPress Media Corps — you might even chuckle when you hear the phrase.This experimental initiative is a team that replaced the WordPress Marketing Team. Not commercial WordPress, mind you, but the open source dot org side of the house. If you’ve been following me for any amount of time, you don’t need me to spell out how important this initiative could be.A chance to legitimize the work only a handful of people across the entire globe have dedicated their professional careers towards — myself included.Before we dive deeper into what the Media Corps could accomplish, lets take a look at the outgoing struggles with the Marketing team:How could a volunteer-lead marketing team accomplish the fundamental responsibilities of marketing with no access to website traffic data, survey results, or have a stake in the product? That’s right, it’s nearly impossible.I know some of the people that were leading the charge with that effort, and lead it with great care and intention — but they were handcuffed. Lets face it: Open source WordPress doesn’t function like a commercial product, because it isn’t, which is why it has succeeded.Marketing has to come organically. With no budget or access, you’re basically building out tasks for a team to accomplish. Tick the box, keep moving, but don’t you dare critically think about how you can impact the brand sentiment of WordPress.In my previous post, Who is Responsible for WordPress Marketing, I reported on the Media Corps initiative stating that I’d reserve my opinion until I saw the process mature a bit more. Consider the rest of this my reaction as the dust settles on the Media Corps contributor kickoff call. A North Star I’ve been following is how do we keep WordPress thriving?This was a call to action put out by Josepha Haden Chomphosy, Executive Director of WordPress in the State of the Word 2023. It’s recognized that in order for WordPress to escape a growth plateau, that the community needs to go beyond code quality and...","thumbnail_url":"https://img.transistorcdn.com/B7hdlYwjqhl9eXRrYH3YmT0lK4oG1XC6kdnjd-ITW0w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zZDhl/YzIxN2QwOWRmYjQ1/OTM2ZjMwZWRiYzli/M2ExMC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}