{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Choice Hacking: The Marketing Psychology Podcast","title":"How coffee (and a bit of psychology) saved McDonald's","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d0de6858\"></iframe>","width":"100%","height":180,"duration":482,"description":"In the early 2000s, McDonald’s was struggling. \r\n\r\nOnce the innovative, unstoppable, you could even say “peer less” kings of fast food, by the new millennium there some serious contenders on the horizon trying to take bite out of McDonald’s dominate market share. \r\n\r\nIn particular, Starbucks' popularity was peaking and they were doing something that McDonald’s just couldn’t match. \r\n\r\nMake good coffee. \r\n\r\nJoin me today as we unpack the psychology behind how coffee saved McDonald’s and the lessons we can all learn from their failure and success.","thumbnail_url":"https://img.transistorcdn.com/AsCudvVTfYwbANKYlY5W4uNs5KqIKpejtuIIUA_WWys/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MzM1/NjNlOGRlZTRiMjJj/ZTIxNGI2OGUxODVk/YzdmOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}