{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Unlocking Retail Media","title":"Measurement Science and the Future of Performance with Andrew Covato","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d0fe6bb4\"></iframe>","width":"100%","height":180,"duration":2044,"description":"James Avery sits down with Andrew Covato, founder of Growth by Science, to demystify the complex world of advertising measurement. With a career spanning leadership roles at Google, Facebook, Netflix, and Snap, Andrew explains why traditional attribution is no longer enough and why sophisticated brands are moving toward incrementality (iROAS) and Marketing Mix Modeling (MMM).","thumbnail_url":"https://img.transistorcdn.com/ifiv5a21RbsdbhD56TPSEza32vY-P3AAoRDZZPj274M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYjNi/NjJiODhhYzdhNjYx/ZGY2NDVkYTNlNGU3/YWQxMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}