{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Build Your Own Boat","title":"How Do You Turn a 20-Year-Old Business Idea Into a Movement for Girls? Featuring Jacqui Fishman of This Girl Can! Change the World","html":"","width":"100%","height":180,"duration":2549,"description":"Episode SummaryJacqui Fishman spent decades as a creative marketing strategist before reviving a shelved apparel line into This Girl Can! Change the World, a mission-driven brand and media property that tells girls, out loud and on purpose, that they have the power to change the world. In this episode of Build Your Own Boat, Fishman explains how a Harvard graduate degree in children's media, a portfolio of designs that sat untouched for over twenty years, and the arrival of the COVID-19 pandemic combined to push her to relaunch the brand — starting with \"This Girl Can Vote\" merchandise timed to the 100th anniversary of the 19th Amendment. She shares how she beta-tested designs before investing heavily, how she prices products to stay accessible while still funding donations to organizations supporting girls' education and rights, why Facebook shut down her political-themed ad campaign, and how mission-driven partnerships — not paid ads — became her most effective growth strategy. The conversation offers a real-world roadmap for any woman considering reviving a dormant idea into a full-fledged, purpose-driven venture in midlife.\nKey TakeawaysDormant ideas can be revived successfully. Fishman's apparel concept sat \"on a shelf\" for more than 20 years before she relaunched it — proof that an idea's timing, not its age, determines its viability.Beta testing before scaling reduces risk. Fishman printed short test runs and shared them within her own network before investing in full production, a low-cost way to validate demand.Pricing should balance accessibility and mission. Fishman intentionally prices products (avoiding, for example, $40 t-shirts) so they remain affordable to families while still generating a donation stream for girls' education and rights organizations worldwide.Paid social ads are not the only — or even the best — growth path. After Facebook flagged and shut down her \"This Girl Can Vote\" ad as political content, Fishman pivoted to organic content...","thumbnail_url":"https://img.transistorcdn.com/bQsbNia0IsmMmK-_EAZWTPLH0_5ooXLhZABkhXi9Cis/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMjY3/NTllZmQ4ZTljNzVj/NTZmNzZiZTMzMmIy/ODBlNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}