{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Podiatry Marketing","title":"Understanding Your Patients Search Behaviour Beats Fancy Marketing","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d13f04bf\"></iframe>","width":"100%","height":180,"duration":1596,"description":"In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how understanding patient search behavior outperforms “fancy” marketing as platforms shift from Yellow Pages to Google and increasingly AI tools like ChatGPT and Claude. They emphasize that patients search for relief (heel pain, fungal nails, injuries) rather than “a podiatrist,” so clinics should lead with problems and outcomes, not titles or treatments.\nKey points include competing for attention when intent is high, prioritizing intent over raw traffic, making messaging feel highly relevant in search results, marketing problems before treatments, and preparing for AI-driven recommendations by creating clear, human-friendly website content. They also note AI rewards clarity, authority signals like reviews, and educational content, as well as a consistent online presence. The episode closes with resources at tysonfranklin.com, podiatrygrowth.com, and a free practice visibility scorecard at https://podiatry.marketing, plus a preview of deeper AI discussion next week.\n✉️ Contact: jim@podiatrygrowth.com","thumbnail_url":"https://img.transistorcdn.com/SFey6gWAGHHkGJeindvRQVHk-y5D67HhAAE_oS3R8lQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3MTY2LzE2NDEy/NjQyMzUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}