{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Game Shape","title":"How to Cold Call Without Getting Hung Up On","html":"","width":"100%","height":180,"duration":2233,"description":"Your energy, not your script, kills your cold calls. \nJosh Rasmussen and Eric Salvo break down one of the most common cold call mistakes reps make in 2026, sounding like they're reading from a teleprompter. They dig into when a script actually helps, how to move off of it before it starts working against you, and why your opener sets the entire tone for the conversation that follows.\nThey walk through what permission-based openers get right, what kills calls before they start, and how to keep your energy dialed in when you're 47 dials deep. They also run three real openers through their close, stall, kill format and pick apart a live talk track a sales coach posted as a winner.\n\nKey takeaways:Multi-persona calling builds range. If every call targets the same title, you only know how to handle one kind of rejection. Calling across a full org, VP of Sales, RevOps, enablement, product marketing, forces you to think about multiple pain points and sharpens how you read different people in real time.Set a finish line before you dial. Sitting down to make calls without a specific goal leads to burnout somewhere in the middle. Decide whether you are stopping at 50 dials or two booked meetings before you ever pick up the phone. The target changes how long you stay in the game.Getting a laugh in the opener buys you a minute. It almost never hurts and usually helps. If a prospect chuckles in the first few seconds, the conversation shifts from a pitch to an exchange. Humor is not a trick, it's a signal that you are approaching them like a person.\n\nJump to the conversation:(00:00) Introduction(00:52) Scripts or no scripts: when to lean on one and when to let go(04:40) Why treating cold calling like a game makes you better at it(05:00) How calling multiple personas builds real range and adaptability(06:27) Learning from top performers and the case for dialing with your team(09:32) Why energy is the first thing a prospect responds to(11:30) Should you lead with excitement or...","thumbnail_url":"https://img.transistorcdn.com/tM5Qkjm51_SJvRbHfRUCmh67kDjE0dctVwh6WHiHdM0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jYTZm/YjU4MmI2NDI5ODg5/OTQ4NmE1YTllMzVj/YmExYi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}