{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Measure Pod","title":"#123 Why teams are turning to warehouse-native analytics (with István Mészáros at Mitzu)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d18ae633\"></iframe>","width":"100%","height":180,"duration":3654,"description":"Full show notes, transcript and AI chatbot - http://bit.ly/3FX0G7s\r\nWatch on YouTube - https://youtu.be/l6F_9ZfHxJc\r\nWebinar sign-up link: http://bit.ly/4ehrs7m\r\n00:00:00 Google Cloud outage consequences\r\n00:05:09 Google Search AI integration\r\n00:09:50 Shopping journey optimisation\r\n00:10:56 Martech madness webinar promo\r\n00:11:36 Martech stack challenges and solutions\r\n00:16:25 Warehouse native analytics solution\r\n00:22:37 Data warehousing accessibility and democratisation\r\n00:24:37 Data warehouse monetisation challenges\r\n00:29:10 Transitioning to a data warehouse\r\n00:32:45 Data integration process explained\r\n00:36:17 SQL optimisation without LLMs\r\n00:39:23 Data quality and user trust\r\n00:45:13 Product and marketing analytics overlap\r\n00:49:21 Data warehouse analytics revolution\r\n00:51:46 Data privacy in tech solutions\r\n00:56:41 Cat logo branding significance\r\n00:59:40 AI in SQL queries\r\n-----\r\nEpisode Summary:\r\nIn this episode of The Measure Pod, Dara and Matt are joined by István Mészáros, founder and CEO of Mitzu — a company who have built a warehouse-native product analytics solution. They explore who this approach is really for, what it offers teams that traditional tools don’t, and the challenges companies face when making the shift. Expect an honest discussion about trade-offs, technical friction, and why warehouse-native is becoming a serious contender in the analytics space.\r\n-----\r\nAbout The Measure Pod:\r\nThe Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.\r\n-----\r\nIf you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!\r\nThe post #123 Why teams are turning to warehouse-native analytics (with István Mészáros at...","thumbnail_url":"https://img.transistorcdn.com/MNg0Rb63fATccdjqg1qk-3qBAv_bsbW8YuHRHc46oKk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZThm/ZDQ5OThjM2I4NGFj/OTEyNzVmNjRkYzA0/YWZiMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}