{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Pivot! A Vegan Business Interview Series","title":"From Cowgirl Roots to Conscious Fashion: How DESERT BLOOM is Disrupting the Western Boot Industry","html":"","width":"100%","height":180,"duration":1440,"description":"Kristen Decker is the founder of DESERT BLOOM™, a cowgirl boot brand redefining Western fashion with plant-based materials and sustainable practices. What started as a family conversation at a reunion seven years ago became a mission: to create boots that honor cowgirl culture without requiring animal products.Growing up on a small farm, cowgirl boots were always part of Kristen's life—comfort, style, and identity all in one. But she wanted more. She wanted boots that made a difference. So she dove into the unfamiliar world of fashion, experimenting with premium plant-based leathers made from corn and wheat.Today, DESERT BLOOM™ is more than boots; it's a movement for style and compassion. Kristen is focused on building brand awareness through events, pop-ups, and partnerships, all while staying true to her roots.Quote:“I've always believed that surrounding yourself with people who actually know more than you do is the best way to create a team. Because I'm definitely going to pretend that I do not have all the answers. But if I bring my team together, and we all discuss and put our heads together, then we're going to come up with something amazing.”- Kristen DeckerShow Notes:💇🏽‍♀️ [00:45] Why vegans want environmentally safe clothing that doesn’t sacrifice quality.✨ [02:55] How Kristen decided to create boots made from corn and wheat leather.✌️ [05:42] Can experience of building a business bring you confidence in a completely new territory?👩‍💼 [07:40] The importance of researching, being out there, learning, and connecting.😇 [09:51] Kristen’s approach to building a team; learning about the industry from the best. 😍 [14:14] Why childlike positivity and curiosity are essential for resilience.👢 [19:28] How Kristen collects feedback through the customers’ club to design her next products.…Thanks for listening to Pivot, our vegan business interview podcast. This is recorded as a live-streaming session, so I hope you’ll join us for future interviews as well! If you are...","thumbnail_url":"https://img.transistorcdn.com/EiSJLJMApFQFIyDOjdI_WwQWwSdDFmksCBU1LOOxc2A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIzOTA1LzE2MzIy/NTE0MTYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}