{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Growth Stage by FastSpring ","title":"Why Web Accessibility Is Good for Business With Amber Hinds of Equalize Digital","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d1b559bd\"></iframe>","width":"100%","height":180,"duration":2672,"description":"Conversation with Equalize Digital CEO Amber Hinds about making the web more accessible for people with disabilities.\nAmber Hinds is the founder and CEO of Equalize Digital, a mission-driven agency focused on digital accessibility. As the creator of the Accessibility Checker plugin for WordPress and lead organizer of the WordPress Accessibility Meetup, Amber is at the forefront of helping companies make their websites and SaaS products usable for everyone — including people who are blind, deaf, or have mobility or cognitive impairments.\n\nIn this episode, Amber shares the real-world implications of accessibility, how it intersects with SEO and compliance, and what companies can do right now to improve usability for all.\n\nTo learn more about how accessibility impacts business growth, listen for the full insights into:\n Why accessibility improvements often lead to better SEO, lower bounce rates, and higher conversions\n What global regulations like the European Accessibility Act mean for SaaS and ecommerce companies\n How to start testing your website or product today — using free tools, real users, or expert audits\nTo hear all this and more about making the web work for everyone, listen now!\n\nTranscript available on the FastSpring blog.\n00:00 Introduction to Accessibility and Equalize Digital\n03:05 Understanding Website Accessibility\n05:58 The Importance of Accessibility\n08:56 Legal Implications of Accessibility\n11:45 Barriers to Implementing Accessibility\n14:55 Human Testing vs. Machine Testing\n17:48 User Testing and Accessibility Feedback\n24:57 Effective User Testing for Accessibility\n28:32 The Importance of Accessibility in Software Development\n32:29 Examples of Accessibility Best Practices\n38:42 Getting Started With Accessibility Improvements\n\nThis podcast is brought to you by FastSpring. As the leading merchant of record payment platform for digital products, FastSpring delivers an all-in-one solution for payments, subscriptions, and automated tax...","thumbnail_url":"https://img.transistorcdn.com/hvnRjOi8c-VSupS_aX8q6UDhVEmhBOtQ0x2Q41Sqd80/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81ODM1/ZmU4YzNjNzYzYzQ4/YjU1ZGUyMjRiMDRi/NGE3Mi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}