{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Growth Stage by FastSpring ","title":"Why Web Accessibility Is Good for Business With Amber Hinds of Equalize Digital","html":"","width":"100%","height":180,"duration":2672,"description":"Conversation with Equalize Digital CEO Amber Hinds about making the web more accessible for people with disabilities.Amber Hinds is the founder and CEO of Equalize Digital, a mission-driven agency focused on digital accessibility. As the creator of the Accessibility Checker plugin for WordPress and lead organizer of the WordPress Accessibility Meetup, Amber is at the forefront of helping companies make their websites and SaaS products usable for everyone — including people who are blind, deaf, or have mobility or cognitive impairments.In this episode, Amber shares the real-world implications of accessibility, how it intersects with SEO and compliance, and what companies can do right now to improve usability for all.To learn more about how accessibility impacts business growth, listen for the full insights into: Why accessibility improvements often lead to better SEO, lower bounce rates, and higher conversions What global regulations like the European Accessibility Act mean for SaaS and ecommerce companies How to start testing your website or product today — using free tools, real users, or expert auditsTo hear all this and more about making the web work for everyone, listen now!Transcript available on the FastSpring blog.00:00 Introduction to Accessibility and Equalize Digital03:05 Understanding Website Accessibility05:58 The Importance of Accessibility08:56 Legal Implications of Accessibility11:45 Barriers to Implementing Accessibility14:55 Human Testing vs. Machine Testing17:48 User Testing and Accessibility Feedback24:57 Effective User Testing for Accessibility28:32 The Importance of Accessibility in Software Development32:29 Examples of Accessibility Best Practices38:42 Getting Started With Accessibility ImprovementsThis podcast is brought to you by FastSpring. As the leading merchant of record payment platform for digital products, FastSpring delivers an all-in-one solution for payments, subscriptions, and automated tax compliance—enabling digital businesses...","thumbnail_url":"https://img.transistorcdn.com/hvnRjOi8c-VSupS_aX8q6UDhVEmhBOtQ0x2Q41Sqd80/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81ODM1/ZmU4YzNjNzYzYzQ4/YjU1ZGUyMjRiMDRi/NGE3Mi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}