{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Trendy Words","title":"Episode 5: \"Content\" with Ed Callow","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d1d66e24\"></iframe>","width":"100%","height":180,"duration":2293,"description":" \"Content\" is one of those words that's so buried in how we make things on the internet that it's hard to see how empty it has become as a word. It does no one any favours: not the creators, not the brands, and not the distributors. In this episode, listen to copywriter Ed Callow give a takedown of content and we can rethink this pervasive, vapid word we use in modern business marketingEd's LinkedIn: https://www.linkedin.com/in/ecallow/Ed's Substack: https://substack.com/@edcallow? ","thumbnail_url":"https://img.transistorcdn.com/DSX-6r-YQWqqceQSl_z9ZmFhgsrFY0viwslMebOximk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MmVm/NDQ0YzEzODQ4ODhh/YjZjYmE0MzMwOGVl/MmRmYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}