{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Zero Click Marketing","title":"The Marketing Skills AI Can’t Give You (with Sarah Stockdale)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d1ea6c70\"></iframe>","width":"100%","height":180,"duration":1668,"description":"Marketing keeps changing. But good marketing? Not so much.\n\nSarah Stockdale, founder and CEO of Growclass, joins me to talk about what still matters as algorithms, AI, attribution, and the platforms change. We talk about what still wins, and one crucial skill you still need today.\n\nIn this episode:\n00:00 Why good marketing was never supposed to be easy\n03:30 The fundamentals that still matter\n07:15 Why changing user behavior is so hard\n15:39 What “direct traffic” is hiding\n16:15 When your marketing data is too good to be true\n18:51 What still matters in the age of AI\n20:09 Skepticism for…\n22:47 How Growclass investigates direct traffic and dark social\n\nConnect with Sarah Stockdale: https://www.linkedin.com/in/sarahstockdale/ \nCheck out Growclass: http://growclass.co \n\nLearn more: zeroclickmarketing.co\n\nConnect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads\n\nThis episode was produced in partnership with Share Your Genius\nwww.shareyourgenius.com ","thumbnail_url":"https://img.transistorcdn.com/IthCXTjgV3K8leLwx_hDMGaZ1JtN3o6wJwDqsYx223g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}