{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Grow and Convert Marketing Show","title":"How This Bootstrapped Help Desk Software has Lasted over 10 Years Against VC Backed Competitors","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d20fcc85\"></iframe>","width":"100%","height":180,"duration":3516,"description":"In our latest episode, we interview founder Ian Landsman about how he started the help desk software Helpspot back in the early 2000s and how he's lasted 15+ years against funded big name players like Zendesk, HelpScout, and more.\nWe get into the details about what he did in the early days to launch his company, why he never really had a focus on marketing until recently, and we share some of the rankings that we've been able to generate for their business in an extremely competitive category.\nSections:\n0:00 Intro\n1:13 The founding story of Helpspot\n5:26 Funny story about software development\n7:49 Laravel\n8:48 How Helpspot was funded\n9:35 Pre-SaaS\n11:56 How Helpspot launched\n12:56 Early SEO\n15:39 Enter the competitors- Zendesk, etc.\n18:27 Team size\n20:29 Why Helpspot never invested in marketing\n25:26 Difference between VC funded and bootstrapped help desk software\n29:15 Did you ever think about selling your business?\n31:43 Marketing and positioning\n35:23 Why invest in SEO\n40:37 Results from G&C\n47:10 Attribution of leads to SEO/Content\n53:52 Helpspot 2023 and beyond","thumbnail_url":"https://img.transistorcdn.com/eEZZWAN6oy8cTshQEZNserlyVBQCVHR5KUVijxR4e8c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82MWQw/YzlkOTA3NWYyNWY1/NGJkMjgwM2FhY2Fk/Y2VkMC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}