{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Price Power","title":"25: 13 Onboarding Principles for High-Converting Subscription Apps","html":"","width":"100%","height":180,"duration":1515,"description":"Jacob Rushfinn, CEO of Botsi, has spent a decade in consumer apps figuring out how to convert users. He compiled 13 principles for your onboarding flow that will make a difference. These are all from experimentation and research from top apps like Opal, Finch, Headway, Tiimo, Tolan, Zing, and more.\nWhat you'll learn:\n• Why the first screen is a drop-off point most teams never measure\n• How Opal, Rise Science, and Headway hook users before they tap anything\n• Why story-style intro screens beat any UI pattern you invent\n• Why simple string personalization beats complex personalization almost every time\n• How to make quiz questions feel like a conversation instead of a form\n• Why letting people build something (a pet, a name, a journal entry) raises commitment\n• How to show users the math on the value they'll get\n• How to build trust across the whole flow: answer the biggest fear, lead with emotion, back it with numbers\n• When to prime permission prompts and when to just fire the native one\n• Why there is no excuse left to skip video, with examples from Lingokids, BoldVoice, and Ladder\n• How to turn loading screens into selling screens\n• How to make the free trial impossible to miss, and what to do when users close the paywall anyway\nKey Takeaways:\n- Your first screen is a drop-off point. It can lose 10 to 30 percent of new users before they tap anything. A plain welcome, get started, log in screen works for big brands; everyone else needs a hook that's interesting and easy, like Opal's glowing rock or Finch's \"Hatch a new pet\" button.\n- Ask for the account when intent is highest. Tiimo moved account creation from right before the paywall to right after the welcome screen and lifted both account creation and trial starts. It also stops you from asking for an email and a payment back to back. Test it, or skip account creation until after the paywall.\n- Say the user's goal back to them. Ask the goal, ask why it matters, then repeat their words on the next screen, in...","thumbnail_url":"https://img.transistorcdn.com/zQmNoGN5MuGeMOqTvMb2DuPbwhjQUVEJ-q54eTGsg0c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMDkx/MTljNmYxN2FkNGFm/NDIwOWMyNzU0MmQ1/M2ZjZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}