{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Better Sign Shop Podcast","title":"Carving a Niche // Jim Dawson of Synergy Sign & Graphics ","html":"","width":"100%","height":180,"duration":5025,"description":"Jim Dawson owns Synergy Sign & Graphics in Strasburg, OH. From humble beginnings in his basement 20 years ago, he has built a business that thrives on challenges and innovation. In this podcast, he shares his experiences with creative architectural signage.##-##This episode is sponsored by:GCI Digital Imaging Your partner for large/grand format trade printing. Known for exceptional customer service, GCI Digital Imaging is the go-to for banners, coroplast signs, vehicle wraps, and other digitally printed graphics. Discover more in Episode #9 or visit https://gci-digital.com.Jaco Wholesale Sign ProductsLooking to enhance your clients' impact and boost your profits with flat-cut acrylic letters and logos? Jaco Wholesale Sign Products delivers laser-cut acrylic letters and signage with quick turnaround times and excellent communication. They offer a wide range of mounting options, Pantone matching, several acrylic thicknesses, and nationwide shipping. Visit https://sign.supply/bss/ for a quote and $50 off your first order.##-##Links:Dan Sawatzky Episode: https://youtu.be/QHOBWzf-5QYSynergy Signs Instagram: https://www.instagram.com/synergy_signs/##-##Key Points Discussed:- Business and Personal life: Jim shares his business and personal life and how he and his wife manage it all together.- Jim's Journey: Jim shares his journey and how he ended up with signage from an animator and cabinet shop. -Architecture Projects: Jim shares with us his amazing architecture Projects and shows us the workflow of working with architecture Projects.-Client Expectation: We dive deep into this conversation, discussing the importance of knowing and fulfilling clients' expectations and how to let clients know what we expect from them.- Pricing Methods: Jim discusses his pricing method and how he decides or adjusts his pricing and profit margins.- Changes in the industry: We discuss the positive and negative aspects of the industry's changes and how they will affect the market and the...","thumbnail_url":"https://img.transistorcdn.com/IkYXyHedgGVzC6j5XJsfZRzJ2YIeR21DiB0CG_Xm7zw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMwNjMzLzE2NTE3/MDgyNDAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}