{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Building the Open Metaverse","title":"The Future of Shopping: 3D Experiences W/ Neha Singh of Obsess.vr","html":"","width":"100%","height":180,"duration":2990,"description":"In this podcast episode, Neha Singh, Founder and CEO of Obsess.vr, delves into her journey and the innovative strides her company is making in the world of e-commerce. Singh, whose background uniquely blends computer science from MIT and fashion studies from FIT, has channeled her dual expertise into founding Obsess.vr. The platform transforms traditional online shopping into immersive 3D virtual store experiences, enhancing how consumers engage with brands.\n\nSingh’s career began with roles at Google and a luxury e-commerce startup, eventually leading her to Vogue, where she launched various digital products. This diverse experience provided her with insights into both the tech and fashion industries, laying the foundation for Obsess.vr. Founded in 2016, Obsess.vr partners with top-tier brands like Dior, L'Oreal, and Crate & Barrel, creating virtual shopping environments that replicate the discovery-driven shopping of physical stores.\n\nSingh discusses the shortcomings of current e-commerce interfaces, which often reduce products to small thumbnails on a white background. This setup fails to convey the brand story and the experiential aspect of shopping. Obsess.vr addresses this by leveraging real-time 3D technology to create branded, interactive virtual stores. These environments are accessible via web links and integrate seamlessly with existing e-commerce platforms, making it easy for consumers to engage with them on any device.\n\nThe platform’s use of WebGL and Three.js ensures fast load times and high-quality rendering, essential for keeping users engaged. Singh emphasizes the importance of creating both photorealistic and fantastical virtual environments, depending on the brand’s vision. Obsess.vr also incorporates gamification elements, such as scavenger hunts and custom games, which significantly boost user engagement and conversion rates.\n\nA key aspect of Obsess.vr’s strategy is its focus on accessibility and integration. The platform integrates with major...","thumbnail_url":"https://img.transistorcdn.com/fue1pN_FUrEPTYlaSr9OrcqmGkxDXcbRwZM2lfUj8qU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jYzJk/OGM0ZjkxMTEwNjUw/NjM3MGYzYmQ2ZjE4/NTZkYS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}