{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Rob Walling: The Stairstep, No-Bull Approach to Bootstrapping","html":"","width":"100%","height":180,"duration":3316,"description":"For start-up marketing, how do you get something off the ground without outside funding? What’s required to launch a product?\nMarketers and developers will learn a lot today!\nIn this episode, I’m talking to Rob Walling, a Web developer, podcaster, entrepreneur, and conference co-host about stairstepping your way up when it comes to bootstrapping.\nTopics covered:\nHow to launch a new software business without a lot of time or money\nStairstep Approach: Build something small, a one-time sale product; find source of traffic or niche\nHow to come up with useful product ideas for angles; use tools that show places that generate traffic\nMake money online by knowing SEO practices\nOptimize for an engine to provide a valuable resource for people searching for a specific term\nBy using marketing to get to the top or to get in front of people, only to let them down - then you will not have longevity\nUtilize communities and marketplaces, online or elsewhere, that already exist and people are using\nGain confidence, experience, and knowledge to improve and make money\nProcess of building a simple plug-in: Research; come up with an idea; know where to go; teach yourself or outsource work; submit; and determine level of interest\nAcquire something rather than building it from scratch; leverage other people’s work\nStart something guaranteed to get traction by using an idea done before, several times\nDetermine if a certain number of people are looking for the same thing\nCan you charge for it? Can you add something to charge for? Can you build something people are willing to pay for? Are you interested in building something?\nRob’s Goal: Provide value to people in exchange for money; take that money to quit day job\nIdentify that there are volumes of searches to sustain your objective\nFocus on a landscape with a lot of products that are not good enough; competition validates the market\nGo for the goal to rank #1; that’s the challenge\nNiche-down results in smaller opportunities but that...","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}