{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"MAFFEO DRINKS: The Lab","title":"072 | Chris Maffeo | Consistency in Implementing a Clear Bottom-up Strategy | MAFFEO DRINKS","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d28a52bd\"></iframe>","width":"100%","height":180,"duration":2963,"description":"In episode 072 I was hosted by Filiberto Amati on his Growth, Brands and More Podcast. \nI shared my journey from being a Sales guy in Rome to working at major beverage companies in Europe until founding MAFFEO DRINKS. \nWe discuss the fundamental principles of building brands from the bottom up, the importance of having a clear and consistent strategy, and how to execute it successfully across different markets and channels. \nI also talk about the value of small empirical experiments, the balance between strategy and execution, and how to handle unexpected opportunities.\nTune in to gain deep insights into the art and science of beverage brand building.\n\nTime Stamps\n00:00 Introduction to the Maffeo Drinks Podcast\n01:09 Interview with Filippo Bertomatti\n01:56 Chris Maffeo's Career Path\n05:15 Challenges and Insights in Brand Building\n06:33 Defining a Good Strategy\n10:50 Consistency and Simplicity in Strategy\n24:39 The Role of Frugality in Brand Building\n28:38 Empirical Experiments and Market Testing\n39:52 Handling Unexpected Opportunities\n46:35 Conclusion and Final Thoughts\n\nAbout The Host: Filiberto Amati\nAbout The Guest: Chris Maffeo","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}