{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Billion Dollar Backstory","title":"166: Encore: Sean Peche, Founder and Fund Manager, Ranmore Funds – Benefits of Challenging the Status Quo in Fund Marketing and Distribution","html":"","width":"100%","height":180,"duration":3650,"description":"You didn't sign up to be a marketer. You signed up to manage money.\nBut the second you start your own boutique? Welp…\n\nMarketing, sales, distribution, hiring... they're all your job now too.\n\nSean Peche knows that struggle firsthand. \nHe's the Founder and Fund Manager at Ranmore Funds, a $650M investment boutique where \"that's how it's always been done\" isn't really a good enough reason to keep doing something.\n\nAnd that applies to a lot more than how Sean invests. He's challenged a whole lot of the traditional playbook while building the business too.\n\nSo what does building a boutique differently actually look like?\nIn this Encore episode, Sean breaks it all down.\nListen in to hear:\nWhy he dedicates one day a week to distribution (and protects the other four for the portfolio)\nThe LinkedIn prospecting approach he leaned on before he had a marketing team\nWhy his approach to hiring looks very different from your typical asset manager\nHow \"charitable marketing\" lets Ranmore grow its network while doing some good along the way\nThe mindset shift that happens when you stop thinking like a fund manager and start thinking like a founder\nWhy honesty and humility might be a bigger competitive advantage than this industry gives them credit for","thumbnail_url":"https://img.transistorcdn.com/z9RAdVMC_2erwGlBaZ1mf_Cgqx2tOs7G1Mv66ERFbs0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MjZh/NTczYzBjMGYwOTdm/NTZkZGZhNDhkODZm/N2Q0MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}