{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Uncommon Brands","title":"Tee Time: Building a golf brand with Matt Stang, Swannies Golf","html":"","width":"100%","height":180,"duration":1461,"description":"Matt Stang is the co-founder of Swannies Golf, an apparel brand that started back in 2015 in Minnesota. In this episode, he shares the incredible journey of building a modern golf apparel brand that has scaled to a presence in nearly 3,000 golf courses.  \n\nMatt discusses the tactical reality of bootstrapping a physical product brand, the power of listening to \"green grass\" buyers, and why bank financing worked better for them than raising traditional equity. This episode is packed with insights on shifting after a product flop.\n\nWhat we covered:\nThe origin of Swannies Golf and how a failed golf sandal concept ultimately opened the door to their first accounts.\nIdentifying a gap in a stale market to create a casual and modern golf apparel brand.\nWhy they chose a \"green grass\" sales strategy to build nationwide brand recognition door-to-door.\nHow to finance a product-heavy business through bank credit lines without giving away company equity.\nWhy tracking manual sell-through data is vastly more important than initial sell-in numbers.\nEarning placement in iconic courses like Pebble Beach and St. Andrews, and launching their first physical retail store.\n\nSwannies Links:\nWebsite: https://swannies.co \nInstagram: https://www.instagram.com/swanniesgolf/ \n\nParker Nash Links:\n\nWebsite: parkertnash.com\nLinkedIn: Parker Nash","thumbnail_url":"https://img.transistorcdn.com/rqK0nk6Mp10QG2x-dto6NB2q6ig2iitZ26jaxSutOcU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMWIx/MmZkYjI2MGU0ZmQ2/NTIyMTUxMmE3ZTQ5/MmUxMC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}