{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The CRO Spotlight Podcast","title":"What's Different About Selling A Service, With Greg Lewis","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d298d9d6\"></iframe>","width":"100%","height":180,"duration":2658,"description":"This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30\r\n\r\nWhat's fundamentally different about selling a service vs selling a product? Let's find out. \r\n\r\nIn this episode, Warren and Lupe are joined by Greg Lewis, Chief Growth Officer - Communications at Syneos Health Communications. They take a deep dive on what's different about selling a service vs a product, from go-to-market strategy to the sales cycle. They also cover the value of relationship building, and how to insulate your sales function from staff turnover. \r\n\r\n🔗 LINKS\r\n\r\nConnect with Greg on LinkedIn.\r\n\r\nYou'll find Warren and Lupe on LinkedIn too. \r\n\r\nBe CRO-ready from day 1 with Warren's CRO Accelerator course here. \r\n\r\nThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30","thumbnail_url":"https://img.transistorcdn.com/-tTRr0ZcjK8kgn1kD2lcw5Xvvi61bOlNMpGDywzByN4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZThm/ZDk2NTg5NmRlODcz/ZTYzMDRmYTQ5NzY5/NDk3OC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}