{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Measure Pod","title":"#113 MMM, MTA and the future of marketing measurement (with János Moldvay @ Funnel)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d2a47384\"></iframe>","width":"100%","height":180,"duration":3485,"description":"Full show notes, transcript and AI chatbot - https://bit.ly/4gs0BoK\r\nWatch on YouTube - https://youtu.be/PbrJeY0fCtU\r\n00:00:00 - Introduction\r\n00:01:55 - Christmas Message and Podcast Plug\r\n00:03:03 - Janos' Background and Career Journey\r\n00:07:01 - Founding Atriba and Early Challenges\r\n00:09:19 - Impact of GDPR on Attribution Modeling\r\n00:10:58 - Factors Beyond Clicks in Marketing Measurement\r\n00:15:25 - Defining Attribution Modeling and MMM\r\n00:20:03 - Data-Driven Multi-Touch Attribution\r\n00:22:17 - Pros and Cons of MMM vs. MTA\r\n00:27:10 - Limitations and Realities of Attribution Models\r\n00:30:43 - Measurelab Advertisement\r\n00:33:42 - Applicability of Different Measurement Approaches\r\n00:35:03 - Combining Different Measurement Methodologies\r\n00:42:45 - Practical Impact on PPC Managers\r\n00:45:21 - Convincing Decision-Makers to Adopt New Approaches\r\n00:55:31 - Outro Questions\r\n-----\r\nEpisode Summary:\r\nIn this week's episode of The Measure Pod, Dan and Bhav are joined by János Moldvay from Funnel to dive into the intricacies of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and the future of marketing measurement. János shares his expertise on analytical methodologies and highlights the critical role of measurement in shaping effective marketing strategies.\r\n-----\r\nAbout The Measure Pod:\r\nThe Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.\r\n-----\r\nIf you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!\r\nThe post #113 MMM, MTA and the future of marketing measurement (with János Moldvay @ Funnel)...","thumbnail_url":"https://img.transistorcdn.com/MNg0Rb63fATccdjqg1qk-3qBAv_bsbW8YuHRHc46oKk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZThm/ZDQ5OThjM2I4NGFj/OTEyNzVmNjRkYzA0/YWZiMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}