{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"AutoFix TechnologyCast","title":"Local Service Ads and Why Your Shop Should Use Them","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d2c1dbb0\"></iframe>","width":"100%","height":180,"duration":2104,"description":"Brian Walker is the President and CEO of Shop Marketing Pros.\nToday, Chris and Brian help you understand what local service ads are and why you should use them at your shop. Brian explains how they have been successfully utilized in other industries, but now many shop owners are finding success in using them. Chris says the results his shop has seen since implementing LSAs are really impressive, noting the cost-effectiveness and the high-quality leads generated.\n00:00 Local vs. Search Ads Explained\n04:39 Google Guarantee Ads Explained\n09:26 AI-Driven Auto Repair Advertising\n12:17 Organic Search Pushed Below Ads\n14:19 \"Understanding Google's Unpredictable Algorithms\"\n19:43 Launching LSA for Better Results\n23:01 Rising Demand for Ad Space\n26:39 \"Social Media's Impact on Business\"\n27:26 Gas Monkey Garage Perception\n30:30 Early Registration Benefits\n34:24 Autofix Podcast Episode Recap","thumbnail_url":"https://img.transistorcdn.com/5Eh8KxSDzviw552Itn3_cXfdaucHZugYoTbFip4yC28/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMGNh/ZmYxNDA0MjFjMTMy/YjM1MTU0OWZjZGNi/YjE0YS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}