{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecom by the Numbers: The Ecommerce Profit Podcast","title":"How to Increase Ecommerce Sales: Your Store Is One Equation","html":"","width":"100%","height":180,"duration":627,"description":"How do you increase ecommerce sales without adding another channel, tool or tactic to the list? You stop treating your store as a hundred problems and see it as one equation: traffic × conversion × average order value × purchase frequency = revenue, minus what it costs = profit. In the first episode of Ecom by the Numbers, Melia Moore walks through the five ecommerce metrics that actually run your store.\nA worked example shows what one lever does. Lift conversion from 2% to 3% on the same thousand visitors and a $1,000 month becomes a $1,500 month, without finding a single new customer. Then the filter this whole series runs on: almost every growth tactic you get pitched is one of those four levers in a costume. Ask which number it moves and whether it's the cheapest way to move it. If it moves none of them, it's a nice-to-have, not the main event.\nChapters\nLinks\nEpisode page: https://ecomprofitably.com/podcast/how-to-increase-ecommerce-sales/\nEcom by the Numbers is brought to you by ecomprofitably: https://ecomprofitably.com/","thumbnail_url":"https://img.transistorcdn.com/ioNqqlQo2WtwiH6k3gzfIvPXxB01-yXk5qCOcqbvLaA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85NTQw/MmRlZWQzMjVmOTFj/OTcyYjZmYjU3Mjk0/Mjc2ZS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}