{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Scaling Practice Management by Talkie.ai","title":"Is Your Practice Website a HIPAA Lawsuit Waiting to Happen? | Tim Bouchard","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d2d69d26\"></iframe>","width":"100%","height":180,"duration":3759,"description":"Is your practice website quietly setting up the next HIPAA lawsuit - and is your marketing message actually landing with patients who don't yet know they need you?Tim Bouchard, CEO of Buffalo-based agency Luminus and host of the Healthcare Marketing Edge podcast, joins Jakub to share 20+ years of healthcare marketing lessons. From building patient-centric brand messages to fixing the analytics setup that's quietly exposing practices to legal risk, Tim breaks down what every practice manager should be auditing right now.We dig into:🏥 Tim's #1 tip for growing a practice - why every message should start with the patient's outcome, not your tech or certifications🦵 The \"knee replacement test\" - how to write top-of-funnel copy that reaches patients who don't yet know they need you⚖️ The HIPAA trap in Google Analytics - why CCPA and Colorado's CPA make standard tracking a legal risk regardless of your state🔧 The Matomo workaround - how to run analytics, Meta ads, and email lists without exposing PHI🌱 The community advantage - why small practices can out-brand PE-backed competitors with grassroots presence🖥️ The biggest medical website mistake - sticky headers, persistent CTAs, and a homepage \"sandwich\" that reduces signup frictionResources mentioned:👤 Guest: Tim BouchardLinkedIn: https://www.linkedin.com/in/timbouchard/Luminus Agency: https://luminus.agency/?utm_campaign=talkie-podcast📋 Free downloadLuminus Healthcare Website Compliance Guide: https://luminus.agency/healthcare-website-compliance-guide/?utm_campaign=talkie-podcast🎙️ Tim's podcast: Healthcare Marketing Edge: https://luminus.agency/healthcare-marketing-edge-podcast/?utm_campaign=talkie-podcast⭐ Recommended episodes: → Social Media Secrets for Authentic Patient Connection w/ Amanda Clark @ Atria Social: https://www.youtube.com/watch?v=UPa0Gs84KT0→ Aligning Marketing and Operations for Sustainable Healthcare Growth w/ Michelle Hart @ BostonSight: https://www.youtube.com/watch?v=frJui5Fv45s📊 ToolsMatomo...","thumbnail_url":"https://img.transistorcdn.com/cDl0t9jFckOl-1_LgMnmIWyXNTKcvr8hPfqwaY9KYeg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNGEx/NWRhMDYxMDUxMjE3/MWIyMGU3MjZiZGZl/NjIxNS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}