{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Changing The Industry Podcast","title":"Episode 269 - Lessons Learned From Custom Car Builds and Business Ownership With Sunny Massera","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d2d80d92\"></iframe>","width":"100%","height":180,"duration":3584,"description":"In this episode, Lucas Underwood and David Roman are joined by Sunny Massera, a custom car and truck builder from Oregon. Sunny Massera shares the hard lessons he learned from business ownership, including the importance of choosing the right business partner and the unexpected realities of running a shop versus working for someone else. The conversation also covers the challenges of building custom and performance vehicles—from managing customer expectations to dealing with unreliable aftermarket parts.\n00:00 Moving between New Mexico and California\n04:19 From flat rate to custom cars\n07:30 Realizing business complexities\n09:46 Deciding not to work alone\n13:05 Getting hired at second Bronco shop\n16:22 Discussing how to fund a startup\n20:36 Partner's role in business growth\n23:18 Revamping old Broncos\n28:11 Understanding the engine issue\n31:14 Working at custom car shops\n33:21 Learning through hands-on projects\n36:45 Test driving vehicles before ordering\n40:00 Restoring a 59 Ranchero\n41:33 Future of classic car market\n46:46 Challenges finding car parts\n50:09 Troubleshooting transmission issues\n53:35 Fixing ongoing installation issues\n56:10 Tuning engine installations\n59:15 Advice for young professionals","thumbnail_url":"https://img.transistorcdn.com/TmFutVBA2CXrbhzBSzhfJLpfqgewMMYGUnLcyfdNyvc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3ODY2LzE2NzQw/ODM5MjItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}